Hungary has presented its pavilion for the Osaka World Expo to take place over six months from April 13, 2025, Expo 2025 Magyarország Nonprofit said on Monday.
Osaka World Expo 2025
With participants from around 161 countries, the Osaka World Expo is expected to attract 30 million visitors, mainly from Japan and the East Asian region, including South Korea and China.
Expo 2025 Magyarorszag noted that the region is the world’s largest tourism source market, and successful Hungarian participation could significantly increase inbound traffic.
Around 309,000 visitors arrived in Hungary from East Asia last year, spending close to 905,000 guest nights, figures from the National Tourism Data Service Centre (NTAK) show. Turnover from China quadrupled, while turnover from South Korea more than tripled and turnover from Japan more than doubled from a year earlier.
That growth was supported by seven direct flights connecting Chinese cities and the Hungarian capital, operating 21 times a week.
Anna Aulner-Bálint, Hungary’s ambassador to Japan, said Hungary would open a diplomatic mission in Osaka during Expo 2025, adding that the international fair could support Hungarian SMEs’ entry onto markets in the region and pave the way for partnerships with local businesses.
Expo 2025 Magyarorszag managing director Ákos Kristó said the world fair presented a “one-of-a-kind opportunity” for Hungary and pointed to the more than 180 Japanese-owned companies in the country. Those companies have invested around EUR 3.2bn in Hungary and employ close to 32,000 people, he added.
The Hungarian pavilion will highlight Hungarian gastronomy, crafts and music, as well as featuring a dedicated area for economic development.
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